I see from the link that it was styled in-house under the direction of Flavio Manzoni, a man of considerable experience. And I controversially assert that this design from the Centro Stile Ferrari is better than much of the Ferrari work by Pininfarina, formerly its major design source.
Below are some publicity photos of the Purosangue.
The face is fairly clean by today's Rococo standards. However, the curve linking the headlight housings falls into cliché territory.
The car has an aggressive stance, but that is reasonable, considering its motor cranks out 715 horsepower. Note the continuation of the above-the-grille sweep onto the body side -- justification for the cliché.
The hot-air outlets by the after edges of the hood are functional, without ornamentation, and blend with body sculpting. The bold rear fender bulge implies the power focused there. Rear end shaping is suggestive of SUVs by Maserati, Jaguar, and Alfa Romeo, though the Purosangue is essentially a sedan.
Note the hood, long by today's standards. I like long hoods, and this one is justified because the motor is a V-12.
An interesting feature is the door hinging, the after door attached to the C-pillar. That arrangement was common in America for many years, but phased out at the end of the 1940s. Given the "suicide door" label applied to aft-hinged car doors, I wonder if there was a strong engineering reason for that feature here.
There is one late American example of such door hinging -- on the classic 1961 Lincoln Continental. It probably didn't diminish it sales potential much, given how attractive the design was.






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